"Anyone with plans to curl up on the couch for a long night of ice dancing and ski jumping Monday will have their patience tested. That's because there's a good chance they'll watch more commercials than actual Olympic action.
An analysis of NBC's 3 ½-hour program Friday night showed that there were 56 minutes, 41 seconds of commercials over 24 breaks—that's three more minutes than actual event action that was showed. Ski jumping, which took up about 30 minutes of the broadcast, featured less than two minutes of action, compared with four minutes, 46 seconds of replays (there was, on average, more than one replay per jump). More than half the time during the compulsory-dancing segments showed action, but good luck getting into a rhythm watching the sport: A commercial break separated each routine."
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